How Apps Have Changed the world of Advertising in Newspapers

      The world of advertising has changed significantly since the creation of apps. The world of apps has especially influenced newspaper advertising. The ads in apps have the ability of being more creative and content rich, provided such things as games or videos as ads. Print advertising is a one-way street, offering minimal creativity when compared to app advertising.

      A study conducted by Kantar Media Custom found that, “while a full page ad was considered equally eye-catching as an interactive iPad app, the content rich iPad advertising outperformed print in three key areas: ‘like’, ‘entertainment’, and ‘informative’” (Mackay).

      Although this may be the case, app advertising has its downside. With technology on the rise and privacy issues becoming more apparent, advertisements are able to apply specifically to you. Ad companies are able to take in data on you and target you with specific advertisements. This is how advertising has evolved. Lots of people are worried about their privacy; others however enjoy it. Many would rather see an ad applicable to them then one that has no relation at all.

      Therefore I pose this question for our blog viewers: Do you agree with what this study has found? And are you happy with the way advertising has evolved?

Tyler Williamson

Samsung Galaxy S4 Will Boost Mobile Advertising

      In recent news, the Galaxy S4 smart phone is out, and boy what a day it is for phone based marketers. All phone marketers should be excited about new smart phones coming out simply because it lowers the amount of feature phones. Smart phones ability to access the web at faster speeds along with sharing capabilities makes for a phone marketers dreamland.

      The Iphone 5 caused an increase in phone usage and phone users and the Galaxy S4 is expected to do the same. Mobile phones are becoming a preferred way for companies to establish a relationship with their consumers because of mobile phones ability to personalize and localize with consumers.

      Therefore The Galaxy S4 smart phone is expected to create a real stir for app advertisers because of its new features such as its eye-tracking interface. With new apps comes new app advertisements. 

   

Tyler Williamson

Forms of Social Network Advertising

Last blog about Social network advertising we talked about the four major reasons why advertising is popular  on social networks.  This blog We are going to discuss the three major forms of social network advertising.

The first form of social network advertising is advertising based on friends.  Take for example you purchase some music online and it tells you that your friend purchased a certain song hoping that you will then purchase that song too.  This form of social network advertising is highly effective.

Anther form is advertising based on networking cite.  These are the ads that you would see surrounding a page of whichever social network you are on.  A popular example would be the ads to the side of your news feed when you get on Facebook.

The last form of social network advertising is advertising based on different groups or pages.  Facebook is a great example for this form as well.  On Facebook when a company creates a page for users to like is a example of this form.  Companies use this form because it allows them to spread brand awareness or show off new products.  This form also is a highly effective method.



Work Cited:

Todi, Mrinal. Advertising on Social Networking Websites. University of Pennsylvania            
      Scholarly Commons. N.p., 1 May 2008. Web. 20 Jan. 2013.

http://repository.upenn.edu/wharton_research_schlars/52/

Internet Ad Spending By Country

All around the world the Internet is beginning to expand further and grow deeper roots.  Below a chart of the top online ad spenders puts the United States in the expected #1 Spot.  China and Japan's presence near the top also make logical sense.  Regardless of the rankings, the importance of this table is the projection of continued growth year to year for all countries.  The growth of the internet is only going to continue, and with that growth comes the increase in online ad spending.  While other forms of advertising like the print medium diminish  I would expect the continued rapid growth of the online ad industry worldwide. 

Posted By: Alex Herko


Source:

GO-Gulf. "Global Online Advertising Spending Statistics." GO-Gulf. N.p., 2 May 12. Web. 26 Mar. 2013. <http://www.go-gulf.com/blog/online-ad-spending/>.

Internet Advertising Market Shares

Internet Advertising is a huge industry that has revenues in the hundreds of billions, however, like many other industries, only a few companies control a large majority of the market share.  Below is a graphic that illustrates that companies with significant shares of the Online Advertising Market:

It should be no surprise to anyone that Google controls a significant share of the market.  Moving forward, one would expect and increase in percentages of social networks shares, and for Google to maintain their supremacy in the Industry.


Posted By: Alex Herko

Source:

GO-Gulf. "Global Online Advertising Spending Statistics." GO-Gulf. N.p., 2 May 12. Web. 26 Mar. 2013. <http://www.go-gulf.com/blog/online-ad-spending/>.

Ebay’s Plan to Stop Advertising Inside Mobile Apps

Ebay’s Plan to Stop Advertising Inside Mobile Apps

            Devin Wenig, Ebay’s president of global marketplaces, has decided to stop advertising inside mobile apps. He is quoted saying that, “It’s not worth it”. Luckily for Ebay, the revenue generated from mobile app advertisement is not needed as Wenig explains by saying “We don’t need the money”. Not many companies are in this situation, which Wenig knows quite well due to his prior experience as CEO of Thomson Reuters Markets. However, getting out of the mobile app market, Ebay still plans on establishing a commanding presence in the app world, as it has already accomplished with over 100 million Ebay app downloads in four years. This year the company “expects to transact more than $10 billion in mobile volume from its apps” (Duryee). 

         The reason behind jumping ship on mobile app advertising lies with customer experience. Wenig explains that the user experience was not as favorable as it could be, in large part due to the bothersome ads that took away from the real issue at hand; buying and trading products online. In my personal opinion, there is nothing that frustrates me more than an app covering half my phone’s screen. Why sacrifice customer satisfaction for a slight increase in revenue from app advertising? This is the dilemma facing many mobile advertisers. It can be a double edge sword.

            I believe the strategy taken by Ebay was an ideal one. They experimented with app advertising without throwing all their eggs in one basket. When they found that the ads were hurting their image as a smooth, easy to use online trader they decided to exit the market and find revenues elsewhere. I say well done.

Tyler Williamson

Duryee, Tricia. "eBay to Stop Advertising Inside Mobile Apps: “It’s Not Worth It."." All Things. (2012): n. page. Web. 5 Mar. 2013. <http://allthingsd.com/20121219/ebay-to-stop-advertising-inside-mobile-apps-its-not-worth-it/>.

        

Reed, Frank. "eBay Will Stop Advertising In Its Mobile Apps In 2013." Marketing Pilgrim. (2012): n.    page. Web. 5 Mar. 2013. <http://www.marketingpilgrim.com/2012/12/ebay-will-stop-advertising-in-its-mobile-apps-in-2013.html>. 

App Development and Google Glass

Tyler Williamson

In most recent news, Google unveils their new product, the Google glasses. Project glass has created lots of hype around the world, giving us all a glimpse into what the future may hold in connectivity and access.

            Now, Google is planning on giving their glasses to app developers. There is still no news on the kind of hardware or software the glasses currently have, but with developers getting their hands on the prototype in the coming weeks, this information will soon be out.  The excitement surrounding the Google Glass is high, as it allows a person to be in constant interaction with connectivity and accessibility to anything.

            Those who may be even more excited than anyone else are marketers. Marketers will have a device that a consumer always has on, and always has an eye on. If they are able to incorporate a Facebook style-marketing scheme, marketers could target certain ads based on consumer’s likes and dislikes. The potential is there, and I believe the Google Glass is a gold mine waiting to be tapped into.

Tyler Williamson

http://mobiledevices.about.com/od/additionalresources/tp/8-Ways-In-Which-Social-Networks-Can-Help-With-Mobile-Marketing.htm

http://www.wired.co.uk/news/archive/2013-02/21/google-glass-explorers

Internet Ads: Expect to see more and more!

As consumers, and particularly, as consumers in the United States, we are at the forefront of the new wave of marketing.  Internet ads, which have only taken shape in the last 2 decades, have become an integral part of brand communication.  However, as we look to the future, there is only an expectation for more and more web based ads.  Below is a picture from Marketing Charts online, it displays the advertising expenditure dispersement, and how web based ads are on pace to overtake print media as the second most funded ad channel by 2015:

That number is surely to continue to rise, and it seems the not to distant future may involve ads to access nearly anything on the internet.  We already have seen sites such as Youtube, or ESPN require the viewing of an ad before using a site function  and given this data above, I would expect that tactic to be expanded throughout the web.


Source:

Marketing Charts. "Global Online Ad Spending Forecast to Exceed Print in 2015."Marketing Charts. N.p., 3 Dec. 2012. Web. 27 Feb. 2013. <http://www.marketingcharts.com/wp/television/global-online-ad-spend-forecast-to-exceed-print-in-2015-25105/>.

Social Network Advertising

Social Network Advertising

I will be talking about social network advertising.  Social network advertising is vastly growing form of advertising mainly due to the fact that so many people use social networks.  In this blog I will be talking about the four major reasons why advertising is popular on social networks.  All four of the reasons come from Mrinal Todi from the University of Pennsylvania.  The four reasons that he discusses in his Wharton Research Scholars Journal is large reach, cost efficient, targeted advertising, and time spent on-line.  

Large reach is the primary reason because with large amounts of users on social networks it makes it easy to reach a lot of users at one time.  

Cost efficiency can apply to almost all Internet advertising not just social networks but it is a driving force behind why advertising is popular on social networks.

 The third reason, target advertising, is a huge form of advertising on social networks because it allows the advertiser to gather information on a user and use that to target ads towards them.

 Time spent online is the last reason.  This reason ties into what I was talking about in the begging of the blog.  Since users are spending more time on-line and on social networks it makes it easier to reach them through the Internet.  

Mrinal Todi's Wharton Research Scholars Journal.

Work Cited:

Todi, Mrinal. Advertising on Social Networking Websites. University of Pennsylvania             

      Scholarly Commons. N.p., 1 May 2008. Web. 20 Jan. 2013.

Advertisers track Internet search history to target customer

Most Internet users feel certain anonymity as they browse online, yet websites can collect an extensive personal profile on you within mere seconds of your clicking on a site. Information such as your location, specific address, name, email address and even phone number is obtainable.

In addition, website owners can discover your specific shopping habits, what keywords you used to find their site and whether or not you were interested in advertisements on their pages. Web 2.0 programming allows site owners to acquire most of this information through IP addresses, Web browser cookies and tiny image files called Web beacons or Web bugs.

There are Companies however, that track your online activity and search patterns and sell your web 

experience to advertisers who in turn jostle for position in auctions take mere milliseconds.

About the Ads

Source: http://www.youtube.com/watch?v=gjsT-z16vR0&feature=player_embedded

How Companies Collect Your Private Information When You Browse Online

When a user clicks on a website, a “session” begins. A session tracks you from the first page you click on until you exit the site. Your session can be monitored in several ways. Your IP address, the binary digits assigned to your computer by your Internet provider, can provide website owners with your approximate location, including city, suburb and state, as well as your computer hardware and what type of operating system you run.

Although IP addresses can provide a fairly detailed summary of your computer, Web browser cookies provide a more complete profile of a user’s preferences. Three types of cookies are sent out when you surf the Internet.

A session cookie is a simple text file that expires once you close the website.

A persistent cookie exists as a text file as well, but it remains on your hard drive and either expires at a set time or remains until you delete it. Often used when someone logs in to a site and wants to remain logged in for a set amount of time, persistent or permanent cookies collect information about you and your Web browsing habits.

The important thing to note is that these types of cookies generally exist for only one domain.

Not all Internet cookies are created equally.

The last type of cookie is a third-party ad-serving cookie, which monitors your Web browsing to show you advertisements that relate to your interests.
The site owner places third-party ads on the site, but the actual ads are hosted by another site. If your computer accepts the third-party cookie, the company hosting the ad can access your information and compile detail-rich profiles, including your IP address, location,
shopping preferences and in some cases the means and methods in which you pay online.
In order to maintain your privacy, your Internet browser will allow you to decline all third-party cookies. Although you may actively be diverting third-party cookies, they can also appear in the form of Web bugs. Web bugs are small graphics imbedded into a webpage. Web bugs are used to hide the fact that the page is being monitored. Information collected by Web bugs include IP addresses, times that the image was viewed and data from related cookies on your computer. Web bugs can track you as you move from site to site and create personal profiles of users.
You can check and see if Web bugs are planted within a page by viewing the page source. If you see images called “clear.gif” or find images linking to another site, you’ll have found Web bugs. This is one way how companies collect your private information.

CareerBuilder included JavaScript code from 10 (!) different tracking domains: RubiconProject, AdSonar, Advertising.com, Tacoda.net (all three are divisions of AOL advertising), Quantcast, Pulse 360, Undertone, AdBureau (part of Microsoft Advertising), Traffic Marketplace, and DoubleClick (which is owned by Google). Each of these tracking companies can track you over multiple different websites, effectively following you as you browse the web. They use either cookies, or hard-to-delete "super cookies", or other means, to link their records of each new page they see you visit to their records of all the pages you've visited in the previous minutes, months and years. The widespread presence of 3rd party web bugs and tracking scripts on a large proportion of the sites on the Web means that these companies can build up a long term profile of most of the things we do with our web browsers.

Making your Blog more Search Engine Friendly!

Creating a blog or website that is not only appealing to search engines but to humans can  leave bloggers and webmasters between a rock and a hard place. Basic Blog Tips is a blog created by Blogger Ileane Smith, who posts about how to maintain, market, and write in your blogs. In her article, "Writing SEO Articles for Humans – 5 Critical Tips", Smith points out how it can become easy to write for search engine optimization and forget about your human readers.Smith goes on to point out 5 key tips at pleasing your website visitors while maintaining an attractive SEO stance.

Critical Tips

 

1. Your Title

The title of your blog is what will initially attract your visitors so the importance of it  cannot be stressed enough. Smith also points out that including your top ketwords in your title will help with search rank visibility and whether or not your even rank on some of the top search engines.

2. Using Heading Tags Consistently

Proper Headings and subheadings help your posts to be more human reader friendly for the simple fact that visitors can easily break up content. Smith also points out that large blocks of words without spacing or paragraph format can look unprofessional.

3. Keywords

Words used in Headings and subheadings must be "sprinkled", as blogmaster Ileane Smith puts it, throughout the article. Smith says this will not help your blog/website rank higher but it will help search engines identify what your article is about. She also points out that it is important to not overuse your keywords when posting because it will cause your blog/website to be spammed.

 

4. Keyword Variation

Ms. Smith continues with her critical tips by pointing out that when focusing on writing for SEO purposes many people will use the same keyword over and over without using related keywords.
Related keywords will help your articles seem more "informational" as Smith puts it. She suggests using keyword winner WordPress plug-in .

 

5. Proof Reading

Smith points out to always proofread for the simple fact that human visitors are "very critical of small errors on blogs".

http://basicblogtips.com/writing-seo-articles.html

Internet Marketing Introduction

Welcome to our blog on Internet Advertising.  Throughout our posts we will help provide interesting facts and knowledge about the vast world of web based advertising.  We will focus on application ads, social network ads, search engine marketing, internet ad fraud, and internet data tracking.  Providing up to date statistics, as well as referencing contemporary articles on the subjects; we hope to offer an open forum to learn and discuss the complexity of internet advertising.