Tyler Williamson
In most recent news, Google unveils
their new product, the Google glasses. Project glass has created lots of hype
around the world, giving us all a glimpse into what the future may hold in
connectivity and access.
Now,
Google is planning on giving their glasses to app developers. There is still no
news on the kind of hardware or software the glasses currently have, but with
developers getting their hands on the prototype in the coming weeks, this
information will soon be out. The
excitement surrounding the Google Glass is high, as it allows a person to be in
constant interaction with connectivity and accessibility to anything.
Those
who may be even more excited than anyone else are marketers. Marketers will
have a device that a consumer always has on, and always has an eye on. If they
are able to incorporate a Facebook style-marketing scheme, marketers could
target certain ads based on consumer’s likes and dislikes. The potential is
there, and I believe the Google Glass is a gold mine waiting to be tapped into.
Tyler Williamson
The google glasses are a great example of innovation through technology and a new way for companies to get their products and services on the market. What concerns me are the consumers and their privacy. Should consumers be worried that these ads, tracking his/her likes and dislikes, are an invasion of privacy?
ReplyDelete-Chantrice Hill
I agree with that statement as well, I think it's going to have a big impact in privacy matters, some might benefit from but other might get hurt by it. It also seems like it could be some sort of security issues with this new product but that's something I would need to do more research about.
ReplyDeleteI think the Google glasses could either be the way of the future or could possibly backfire. After watching the video posted on the blog, my question is how will the glasses receive wireless service to provide all of the apps such as navigation on a secured network? Otherwise, wouldn't the lack of privacy and security be affected, like the first comment says? And is it just another way to be tracked by marketers?
ReplyDelete-Lauren Gorowski
I think that this is such a neat idea. However, I also believe that this type of product could completely do the opposite of what they are hoping. A lot of people these days do not want the constant connectivity. I am very interested to see this product when it comes out!!
ReplyDeleteExcellent. Technology, innovation, creativity all equals great product. A miniaturized display, simple idea that can change and replace other devices, such as iPhone or maybe buyers can get away from their laptops or desktop computers.
ReplyDeleteThere is already an interesting app on the market called Google Goggles. I'm not sure if any of you are familiar with it. It does the same thing as the glasses via your phones camera. The glasses are on the cutting edge, but for $1500 I am not sure that they would be for me.
ReplyDeleteOn one hand, I think this spy-like technology is really awesome. It is yet another example of the technological advances we are making as a society. On the other hand, however, I have some questions about the effects of this on the eye. How damaging could this be to your vision. Also, as if technology isn't in front of our faces enough as is, I can't help but imagine how this will affect us socially.
ReplyDeleteI am in love with this new idea of technology as a future marketer I believe your statement is correct. I can see many others besides myself being interested in the ability to constantly entice consumers. I just wonder what the drawbacks could be such as vision-related problems and like the above comment how could it affect someone socially? Overall I do believe that this is a huge step in innovation and we will be seeing more of this very soon.
ReplyDeleteThe constant connectivity presents an interesting issue, and companies like Google thrive on the connectivity of people. They want us to be "connected" because that means you're in front of more advertisements and more innovative products that supposedly make you more efficient in your every day life. Some might argue the fallacy of slippery slope here, but what happens when we become so "connected" (more like "plugged in") that we begin to fail to notice the things, both subtle and otherwise, that are right in front of our eyes in our present surroundings? As crazy as it may sound, every time I see inventions like these that can be plugged into an agency that tracks our every move in efforts to provide "better advertisements" I can't help but be reminded of the society that we become in the Disney movie Wall-E: plugged in, but hardly living the lives we've been given.
ReplyDelete