How Apps Have Changed the world of Advertising in Newspapers

      The world of advertising has changed significantly since the creation of apps. The world of apps has especially influenced newspaper advertising. The ads in apps have the ability of being more creative and content rich, provided such things as games or videos as ads. Print advertising is a one-way street, offering minimal creativity when compared to app advertising.

      A study conducted by Kantar Media Custom found that, “while a full page ad was considered equally eye-catching as an interactive iPad app, the content rich iPad advertising outperformed print in three key areas: ‘like’, ‘entertainment’, and ‘informative’” (Mackay).

      Although this may be the case, app advertising has its downside. With technology on the rise and privacy issues becoming more apparent, advertisements are able to apply specifically to you. Ad companies are able to take in data on you and target you with specific advertisements. This is how advertising has evolved. Lots of people are worried about their privacy; others however enjoy it. Many would rather see an ad applicable to them then one that has no relation at all.

      Therefore I pose this question for our blog viewers: Do you agree with what this study has found? And are you happy with the way advertising has evolved?

Tyler Williamson

Samsung Galaxy S4 Will Boost Mobile Advertising

      In recent news, the Galaxy S4 smart phone is out, and boy what a day it is for phone based marketers. All phone marketers should be excited about new smart phones coming out simply because it lowers the amount of feature phones. Smart phones ability to access the web at faster speeds along with sharing capabilities makes for a phone marketers dreamland.

      The Iphone 5 caused an increase in phone usage and phone users and the Galaxy S4 is expected to do the same. Mobile phones are becoming a preferred way for companies to establish a relationship with their consumers because of mobile phones ability to personalize and localize with consumers.

      Therefore The Galaxy S4 smart phone is expected to create a real stir for app advertisers because of its new features such as its eye-tracking interface. With new apps comes new app advertisements. 

   

Tyler Williamson

Forms of Social Network Advertising

Last blog about Social network advertising we talked about the four major reasons why advertising is popular  on social networks.  This blog We are going to discuss the three major forms of social network advertising.

The first form of social network advertising is advertising based on friends.  Take for example you purchase some music online and it tells you that your friend purchased a certain song hoping that you will then purchase that song too.  This form of social network advertising is highly effective.

Anther form is advertising based on networking cite.  These are the ads that you would see surrounding a page of whichever social network you are on.  A popular example would be the ads to the side of your news feed when you get on Facebook.

The last form of social network advertising is advertising based on different groups or pages.  Facebook is a great example for this form as well.  On Facebook when a company creates a page for users to like is a example of this form.  Companies use this form because it allows them to spread brand awareness or show off new products.  This form also is a highly effective method.



Work Cited:

Todi, Mrinal. Advertising on Social Networking Websites. University of Pennsylvania            
      Scholarly Commons. N.p., 1 May 2008. Web. 20 Jan. 2013.

http://repository.upenn.edu/wharton_research_schlars/52/

Internet Ad Spending By Country

All around the world the Internet is beginning to expand further and grow deeper roots.  Below a chart of the top online ad spenders puts the United States in the expected #1 Spot.  China and Japan's presence near the top also make logical sense.  Regardless of the rankings, the importance of this table is the projection of continued growth year to year for all countries.  The growth of the internet is only going to continue, and with that growth comes the increase in online ad spending.  While other forms of advertising like the print medium diminish  I would expect the continued rapid growth of the online ad industry worldwide. 

Posted By: Alex Herko


Source:

GO-Gulf. "Global Online Advertising Spending Statistics." GO-Gulf. N.p., 2 May 12. Web. 26 Mar. 2013. <http://www.go-gulf.com/blog/online-ad-spending/>.

Internet Advertising Market Shares

Internet Advertising is a huge industry that has revenues in the hundreds of billions, however, like many other industries, only a few companies control a large majority of the market share.  Below is a graphic that illustrates that companies with significant shares of the Online Advertising Market:

It should be no surprise to anyone that Google controls a significant share of the market.  Moving forward, one would expect and increase in percentages of social networks shares, and for Google to maintain their supremacy in the Industry.


Posted By: Alex Herko

Source:

GO-Gulf. "Global Online Advertising Spending Statistics." GO-Gulf. N.p., 2 May 12. Web. 26 Mar. 2013. <http://www.go-gulf.com/blog/online-ad-spending/>.

Ebay’s Plan to Stop Advertising Inside Mobile Apps

Ebay’s Plan to Stop Advertising Inside Mobile Apps

            Devin Wenig, Ebay’s president of global marketplaces, has decided to stop advertising inside mobile apps. He is quoted saying that, “It’s not worth it”. Luckily for Ebay, the revenue generated from mobile app advertisement is not needed as Wenig explains by saying “We don’t need the money”. Not many companies are in this situation, which Wenig knows quite well due to his prior experience as CEO of Thomson Reuters Markets. However, getting out of the mobile app market, Ebay still plans on establishing a commanding presence in the app world, as it has already accomplished with over 100 million Ebay app downloads in four years. This year the company “expects to transact more than $10 billion in mobile volume from its apps” (Duryee). 

         The reason behind jumping ship on mobile app advertising lies with customer experience. Wenig explains that the user experience was not as favorable as it could be, in large part due to the bothersome ads that took away from the real issue at hand; buying and trading products online. In my personal opinion, there is nothing that frustrates me more than an app covering half my phone’s screen. Why sacrifice customer satisfaction for a slight increase in revenue from app advertising? This is the dilemma facing many mobile advertisers. It can be a double edge sword.

            I believe the strategy taken by Ebay was an ideal one. They experimented with app advertising without throwing all their eggs in one basket. When they found that the ads were hurting their image as a smooth, easy to use online trader they decided to exit the market and find revenues elsewhere. I say well done.

Tyler Williamson

Duryee, Tricia. "eBay to Stop Advertising Inside Mobile Apps: “It’s Not Worth It."." All Things. (2012): n. page. Web. 5 Mar. 2013. <http://allthingsd.com/20121219/ebay-to-stop-advertising-inside-mobile-apps-its-not-worth-it/>.

        

Reed, Frank. "eBay Will Stop Advertising In Its Mobile Apps In 2013." Marketing Pilgrim. (2012): n.    page. Web. 5 Mar. 2013. <http://www.marketingpilgrim.com/2012/12/ebay-will-stop-advertising-in-its-mobile-apps-in-2013.html>. 

App Development and Google Glass

Tyler Williamson

In most recent news, Google unveils their new product, the Google glasses. Project glass has created lots of hype around the world, giving us all a glimpse into what the future may hold in connectivity and access.

            Now, Google is planning on giving their glasses to app developers. There is still no news on the kind of hardware or software the glasses currently have, but with developers getting their hands on the prototype in the coming weeks, this information will soon be out.  The excitement surrounding the Google Glass is high, as it allows a person to be in constant interaction with connectivity and accessibility to anything.

            Those who may be even more excited than anyone else are marketers. Marketers will have a device that a consumer always has on, and always has an eye on. If they are able to incorporate a Facebook style-marketing scheme, marketers could target certain ads based on consumer’s likes and dislikes. The potential is there, and I believe the Google Glass is a gold mine waiting to be tapped into.

Tyler Williamson

http://mobiledevices.about.com/od/additionalresources/tp/8-Ways-In-Which-Social-Networks-Can-Help-With-Mobile-Marketing.htm

http://www.wired.co.uk/news/archive/2013-02/21/google-glass-explorers